Lilian Quick has looked up to her cousin Florence her whole life. Florence is everything Lilian is not: brave, confident, quick to find adventure, and American. The women have been out of touch for years due to a family rift. But Lilian, childless, single and self-employed as a pet portraitist, has been watching Florence for years. Florence is now internet-famous as Eleven Novak, the face of a compelling new feminine lifestyle empowerment brand.